Press release
1MB
ottobre 07, 2020 - Princess Yachts
Exciting Launch of The Princess Experience Series
Comunicato Stampa disponibile solo in lingua originale.
Following the incredible success of the Princess X95 Facebook Live Event in July, #princessyachts are now thrilled to announce the launch of The Princess Experience series. Viewers can expect never-before seen footage and will be treated to an exclusive insight into the world of Princess.
In the wake of so many Boat Shows across the globe being either cancelled, or postponed due to Covid-19 and its’ associated safety concerns, #princessyachts has constantly evolved its’ communication methods throughout the year and come up with innovative ways to connect with their customers. Bringing an enriched set of content to people digitally in place of being able to meet with them in a face-to-face setting as they would at Shows, Princess are interacting with customers around the globe using technology that has been underutilized historically, that is, until the shake-up due to the pandemic this year. For example, Princess have hosted virtual afternoon teas & virtual Friday evening drinks over Zoom between customers and Antony Sheriff, Executive Chairman; the Princess sales team have carried out live virtual boat tours & walkthroughs with customers, and the Princess website has introduced the Marina view of the whole range for a more interactive experience. On top of this, the X95 Facebook Live event in July saw the X95 global launch being carried out entirely virtually to the public & world press, reaching the largest audience in the history of Princess since 1965 for any new boat launch.
To continue this virtual relationship, the Princess Experience series will be made up of weekly episodes hosted on Facebook Live, taking you behind the scenes at Princess, featuring never-before seen content on their extensive product range, distributors around the world, in-depth product walkthroughs, discussions and interviews with various members of the Princess team & its partners, as well as covering other themes such as brand heritage and sustainability.
In yet another first for Princess, after each episode #princessyachts will also be hosting a live #webinar for interested viewers to continue the conversation and have the unique opportunity to delve deeper into areas of particular interest with members of the #princessyachts team. Interested viewers can pre-register for the #webinar via the Princess Facebook page. These fascinating #webinar sessions will be hosted in a secure environment with a different panel of the Princess team each week, occasionally with special guests, forming the basis for a truly exceptional experience. These sessions will be purposely limited to a small number of participants in order to create a forum in which questions can be posed and topics discussed with a smaller, select audience in a much more intimate setting.
The first episode of the series will take place on Wednesday 14th October at 14:00pm BST / GMT+1, will feature clips from Princess distributors around the world, turn the spotlight on to the Princess Y85 and focus specifically on its regional popularity. The Princess Experience episodes are set to take place every week and will showcase different craft alongside different brand content for a truly engaging and informative experience for Princess customers and fans, the like of which has never been seen before.
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