Cookie Consent by Free Privacy Policy website Dominator reveals its new 42m Ilumen flagship model AT ITS 20 YEARS ANNIVERSARY PARTY
settembre 17, 2019 - Dominator

Dominator reveals its new 42m Ilumen flagship model AT ITS 20 YEARS ANNIVERSARY PARTY

Comunicato Stampa disponibile solo in lingua originale. 

HERITAGE – 20 Years #dominator yachts

#BeBold and ‘Combine Extremes for Unique Results’ were not coincidental or random choices for the mottos of the 20-year anniversary of #dominator Yachts. They are, in fact, the epitome of the brand identity that we have lived, developed and therefore incorporated every day in all our activities since we combined the Austro-Italian worlds,” says CEO Angela Pernsteiner. 

Dominator Yachts celebrated its 20 Years Anniversary with two of the most renowned Austrian gastronomy brand names, fitting perfectly to the motto “Genius is measured by quality and not by quantity”. Gerhard Kracher from Kracher Wines is known as “Master of Trockenbeerenauslese” and his collections of limited TBAs (Trockenbeerenauslese) are presented in the finest restaurants in the world. The quality is driven by a relentless attention to detail, which lead to several awards such as ‘Sweet Winemaker of the Year’ amongst others. Hans Reisetbauer is known as “Gin-ius” and indulged Dominator’s guests with unique Austrian Gin and an unprecedented quality of Williams Schnaps for which Falstaff awarded him to be the best Gin- and Schnapsmaker of Austria.

“Dominator Yachts was always a boutique family yard with a bespoke approach and an international outreach, but with the new Ilumen range we have carried the combination of contradictions to the extremes. Combining strong contradictions takes a lot of efforts but the result is unique, such as the #dominator Ilumen facing you with her aggressive, strong look that started as a design concept but the realization of the concept is the symbolization of our unique philosophy,” says Pernsteiner. 

We were not only the first ones worldwide in the luxury and yachting industries to develop a fully immersive virtual reality experience, but the overall Ilumen project is like tying a knot between very different, contrasting worlds and ideas. Merging sleek and aggressive exterior design that one can usually only find on planing yachts with a semi-displacement hull (that is now widely copied all over the industry), we have put together Dominator’s yacht-building tradition with extensive innovation and technology. We tied a knot between young, tireless and entrepreneurial people, and older, experienced craftsmen. More than anything, we tied two very different cultures—Austrian and Italian—together, and what is sometimes challenging internally proved to be our most unique treasure: to melt the structures and the creativity, the rules and the emotions, the colder Northern European and the passionate Southern European in one pot. 

We feel and operate as a family within the team, together with our clients, and have at the same time achieved renowned international collaborations, highly recognized global awards and a reputable brand. Everyone on our team can and love to be in the ‘Lederhosen Mood,’ which means feet on the ground, supporting production and being the entrepreneur, wearing five different hats at the same time, as a small team sometimes demands. 


Further information in the press release to download

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