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Six brand new #princess yachts to be launched over the next year including two all-new classes
• New boats solidify Princess's position as the leading motor #yacht brand for innovation, architecture, seakeeping and design elegance
• Revenue for the first 6 months of 2018 increased by over 50% versus H1 2017
• Profitability on track through H1 to more than double 2017's full year EBITDA result and hit historic levels
• Successful long-term partnership with Olesinski supplemented with new and unique collaborations with Pininfarina and Ben Ainslie Racing Technologies, innovators in design and America's Cup racing
• Technologies and processes from high performance sports car industry combine with Princess's industry-leading nautical know-how to drive unprecedented product desirability and performance
Today, 9th July 2018, #princess
Yachts takes the unprecedented step in announcing six ground-breaking and defining new models to join their range as they continue on 2017's positive trajectory. These new models follow the S78, V50, V60, V65 and F70 models already launched in 2018.
The financial performance of #princess
during the first half of 2018, combined with a full order book and exciting new launches planned for the Autumn, firmly places 2018's expected performance on track to far outstrip 2017's record result of revenue and to more than double EBITDA to historically high levels. Thanks to the positive reaction in the market to its new models, Princess's order book covers 100% of 2018 production and 75% of 2019 production, with significant orders even stretching into 2020. To respond, #princess
has increased production volume by 30% to target almost 300 yachts this year. This result will consolidate Princess's position as the world's best-selling brand of luxury yachts.
Antony Sheriff, Executive Chairman of #princess
Yachts, commented, "The intensity of our new product programme has already brought outstanding results as customers relish the unique combination of craftsmanship, elegance, quality, performance and customer care that are core to every #princess #yacht
. These next six new models raise the bar much higher with unprecedented use of innovative technologies, materials, architectural concepts and design solutions; we hope to be setting the standard for #yacht
producers for many years to come."Financial success drives growth and innovation
The exceptional launch programme and financial result is underpinned by a five-year £100 million investment programme, now into its third year and fully on track. The investment recognises Princess's strong, core market position but is directed towards driving innovation and growth across the business through desirable and innovative new products and technologies.
As examples, these include game-changing performance in the R35 Sports #yacht
(Princess's fastest ever boat designed in partnership with BAR Technologies and Pininfarina) and even plans for a brand new #yacht
segment and architecture on the water in the X Class 'Super Flybridge'.
The investment has also supported the expansion of the management team, bringing in new experience from the luxury, high technology automotive sector such as lean manufacturing and product development techniques, an evolved #princess
design language, customer-focused platform strategies, new #yacht
concepts and unprecedented new technologies. Princess's five Plymouth shipyards have now seen significant advances in manufacturing thanks to the introduction of innovative technologies and processes.
To support the rapid growth, Princess's workforce has increased by 700 since January, bringing the total to 2,900. It is anticipated to break through 3,000 in the next 12 months, a record level of employment for the company. As a result, #princess
is investing heavily to train their craftsmen and craftswomen to ensure they can continue to hit the ambitious targets and superior levels of quality they set themselves and that define the brand.
Representing incredible value to the UK economy, over 90% of Princess's yachts are exported to customers around the world. True to their motto of Crafted In Plymouth, over 80% of each #yacht
(excluding engines) is manufactured in the city, ensuring that #princess
has control over the design, timings and most crucially, quality.Core strengths underpin six new ground-breaking yachts
In an unprecedented move stimulated by its solid market position, the strong global economy and a growing pool of young wealthy customers, #princess
Yachts has revealed six brand new yachts that will deliver new technologies and concepts to the sector.
The six new models each demonstrate significant advances in Princess's core values of seakeeping, architecture, innovation, design, craftsmanship and quality, providing #princess
with even more ammunition by which to grow segment share and profitability in the coming years.R35:
Innovation in technology, design and seakeeping are showcased in the revolutionary R35, the first #princess
R Class performance sports #yacht
. The product of a collaboration with Ben Ainslie Racing Technologies and the Italian design house Pininfarina, the R35 pioneers the use of racing technology through a unique foiling system. Combined with the strikingly styled carbon fibre hull, the #yacht
delivers a totally new level of seakeeping, comfort and efficiency for both helmsman and guests. F45:
The F45 flybridge brings unparalleled space, design quality and flexibility to a compact flybridge #yacht
. It features a full beam owner's cabin, extended flybridge and a unique electrically sliding transom that increases the size of the cockpit area at the touch of a button. Together with its elegant full-length hull windows, beautifully resolved surfacing, and unusual design detail, the F45 will establish itself as the #princess
of small flybridge yachts.V55:
The V55 further strengthens Princess's position in its V Class range of sports yachts. Its strikingly elegant and well-proportioned form is defined by long, flowing lines that extend the full length of the #yacht
and gorgeously sculpted design details. The V55 also includes an innovative hideaway patio door that quickly converts the V55 from a deck saloon to an open #yacht
The V78 is the flagship of Princess's V Class sports #yacht
range. This dynamic 37 knot #yacht
makes a bold design statement with large sections of hull glazing and an incredibly high specification of exterior styling and finishing. It is also surprisingly spacious for a large sports #yacht
with four large cabins and a dedicated stairway to the owner's suite.Y85:
Craftsmanship and design are traditional #princess
values. And the Y85 Motor #yacht
is its finest example of this, showcasing a new level of detail design and use of luxury materials. This new Motor #yacht
features the very latest in #princess
design and styling and heralds a new era for the Y Class range. Elegant sweeping lines ensure this #yacht
has a striking presence on the water and traditional #princess
architectural expertise provide an unprecedented use of space, a luminous cabin and innovative features such as its convertible open/closed galley. X95 'Super Flybridge':
Occasionally a product comes to market that rewrites the rulebook of what a customer can expect; the X95 'Super Flybridge' rewrites those rules for flybridge yachts by completely rethinking the architecture to develop a new concept in #yacht
design that redefines luxury living space. With its flybridge and main deck arrangement that span almost the full length of the #yacht
, the X95 offers unprecedented space and flexibility for a flybridge #yacht
. The X Class appeals to customers who wish to spend more time aboard to explore cruising grounds further afield. Just as luxury automotive brands have broadened their appeal by expanding their traditional sedan and sports car ranges to include spacious, versatile and sporty crossover concepts, #princess
has revolutionised its range with the all-new X Class.