It’s been the question every follower of the Volvo Ocean Race 2014-15 has been asking when they see the Team Vestas Wind slogan on their boat’s mainsail: What is ‘A Race We Must Win”? Today Vestas, the world’s biggest wind manufacturer, gave the answer just four days before their crew and the rest of the seven-strong fleet leave Spain for the first leg of the Volvo Ocean Race to Cape Town on Saturday. Vestas Group SVP and chief marketing officer Morten Albaek describes the campaign as “probably the biggest business-to-business enlightenment campaign” ever undertaken. “We want to tell the world that humanity is in A Race We Must Win and that it can be won only with the help of wind technology,” says Albaek, speaking from Alicante...
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