Cookie Consent by Free Privacy Policy website HP Watermakers makes landfall in the US with the “flagship warehouse” in Fort Lauderdale
october 24, 2022 - Hp Watermakers

HP Watermakers makes landfall in the US with the “flagship warehouse” in Fort Lauderdale

- Strategic presence on the eve of the #fortlauderdaleinternationalboatshow 2022
- The priority is to guarantee assistance to the many yachts in the USA, Canada and the Caribbean
- Major business and network developments expected throughout the American continent

The expansion of #hpwatermakers, the Milan-based company of fully automatic watermaker for yachting and luxury resorts, continues unabated. Just a few months after the inauguration of the DUBAI showroom (a fundamental point of reference for the Middle East market), we are ready to celebrate the opening of the #fortlauderdale “FLAGSHIP WAREHOUSE”, a BASE FOR THE UNITED STATES, CANADA, MEXICO AND THE CARIBBEAN.

It adds to the branches already operating in the MALDIVES and SOUTH AFRICA and to the 50 DEALERS operating in as many countries around the world. The timing is also highly significant, as the inauguration will be just a few days before the opening of the #fortlauderdaleinternationalboatshow (26-30 OCTOBER 2022), the unmissable global #Event for the boating world. It is very easy to understand how important this #Event is for a company that EXPORTS 80% OF ITS PRODUCTION, and the satisfaction of its co-founder and sales manager #giannizucco, who has a very special relationship with #fortlauderdale.

"Many years ago, when I was still a student and the business was in its early days,I went toViareggio to see a possible customer,” he remembers.“The first question was asked was,'But who do you have in Fort Lauderdale?' Sincethen, this littletown in #florida, which I admit I had never heard of, has become my obsession, and today I can say that Ihave achieved an important personal goal, but also a majormilestone for my company".

This finishing point has now become a new start line. Today, #hpwatermakers is thesupplier of the world's most important shipyards: from Italian ones such as Azimut, Benetti, Absolute and Sanlorenzo, to the Turkish shipyard Alia Yachts and theAmerican shipyard Bering, right up to the Emirati Majesty #yacht and back to Italywith Rossinavi-to name just a few. This virtual tour of the world underlines how HPWatermakersproducts are installed on yachts that sail far and wide. But there is nodoubt that a large concentration is to be found in the United States, and in Floridaand the Caribbean in particular. Hence the need, as that Viareggio-based customerhad rightly enquired about, back when world yachting was not as developed as it isnow, for an on-site presence directly controlled by the parent company in Milan.

"Currently, the priority is to guarantee our customers have the best and mosttimely servicebecause,as is our established policy, we do not only ensure highquality standards, but also a prompt and professional after-sales service,"Zuccocontinues. "An emblematic example is what happened a few weeks ago: a US-basedAbsolute dealer contacted us for a replacementfor a card that had burnt out, andasked if it could be obtained within a fortnight.I phoned our partner in #fortlauderdale, David Di Meco, and the new card was delivered exactly one and a halfhours after the first e-mail. This is what I mean by customer support, but it is onlythe beginning".

It is no secret that good customer support also drives a better overall image of theproduct in combination with its technical merits, and #hpwatermakers merits areindisputable thanks to its fully automated technology. It should not be forgotten thatHP Watermakers is the first company in its sector to develop its own interface (calledPart-NET) that is fully compatible with the on-board electronic systems of brandssuch as Raymarine, Garmin, Furuno, Simrad, B&G and Lowrance. In this way theuser can control the entire desalination system, including pressure and all otheroperating parameters, from the plotter on the dashboard, or even from a smartphonewhen an internet connection is available, without any manual intervention required.

"I make no secret of the fact that the objective immediately following the firstimportant step of opening our US 'flagship warehouse' is to also make it the drivingforce for further penetration into the American market, by creating a network ofsub-dealers and increasing our presence in many local shipyards.Ourparticipation, for the second time, in the #fortlauderdale International Boat Show(stand #498) is a further step to begin a new expansion path with great prospectsthat wehad already planned with IBEX in September, which was unfortunatelycancelled due to Hurricane Ian," concludes Zucco.

Now all that remains to be done is to remind you that the #hpwatermakers “flagshipwarehouse” in #fortlauderdale is located at 1017SE17th Street at F3 Marina, withinwalking distance of the headquarters of all major shipyards.