Press release
403KB
september 22, 2021 - Fiart Mare
Fiart: from the Boat Shows to the future. In a few months two new launches and a presentation that leaves its mark
A renewed #fiart, while respecting its roots, was introduced at the #cannes and Genoa Boat Shows,
among the most important nautical events in the world, which in September welcomed thousands
of enthusiasts interested in touching the 2021 news.
The boat shows are an important moment of confrontation and verification for #fiart, thanks to the presence of the new Seawalker 35 and 39 exhibited next to the 43 and Cetera 60, the launch of the P54, and the direct involvement of new dealers, boat owners and media.
On the docks of #cannes and Genoa the three models of the Seawalker range have conquered the
enthusiasm of walkaround boats, who in the #fiart range rediscover fast, fun and extremely
comfortable boats.
The new iconic P54 #yacht designed by architect and designer Stefano Pastrovich was also unveiled as world premiere, with the release of the first construction details and renderings, described exclusively by Pastrovich himself and by the #fiart management during the Press Conference in #cannes.
The P54, which will be available from the 2022 season, has enchanted and amazed for the innovations it offers and for the sleek line, which contains a generous and welcoming space, almost a luxurious seaside villa to live with family or with close friends, able to give emotions even at sea thanks to the planing hull and engines that allow a cruising speed between 35 and 40 knt.
Great satisfaction from Simone Lorenzano, #fiart General Manager who commented "The showcase of the September Boat Shows has proved to be an exceptional promotional tool for us. The work of the last year, the research on new products and the investments made have been immediately reflected in the sales results, which have recorded a sold out on almost all product lines. The public, national and international partners have literally contended for the available boats, appreciating their stylistic characteristics and technical contents."
The company has confirmed what is already evident at first glance: a concrete solidity, in which past and future are intertwined in a present full of events, programs and projects.
Fiart can rightly be counted among the Italian companies that have written the history of boating
tracing the path to follow, since its foundation in 1960 with the pioneering idea of replacing the
wood with a more "modern" and technological material as fiberglass.
The same spirit of the beginning returns to the management of today's company, renewed just a
year ago by the will of the founder's sons, Giancarlo di Luggo CEO and Annalaura di Luggo President.
Giancarlo di Luggo is now at the head of a cohesive group with very clear ideas on how the new
course should be "Fiart is experiencing a moment of great growth, it is a reality that continues to
innovate, thanks to a team of professionals in the sector with an open, modern and far-sighted
approach."
The new #fiart management manages a healthy company, which has been able to increase its production, technical and commercial capabilities and start a reorganization of internal processes
and organization, starting from the men and women who are the beating heart of the construction
site.
And it was precisely the attention to the "human factor" of #fiart that led to the creation of the #fiart Academy training school, a non-profit charity named – and dedicated – to the founder Ruggiero di Luggo.
"The purpose of our Academy is to discover new talents, train them and introduce them to the world of work" says Marco Vertecchi, #fiart Managing Director, "I would like everyone, starting
from the children of our collaborators now in their third generation, to have the opportunity to study and show their skills in the nautical world with our support".
Looking to the future, it is clear that the renewal process undertaken by #fiart is not finished: it
passes from the consolidation of a new image, in order to transfer this vision to the outside and
naturally involves the product, the #fiart yachts, which stay faithful to their reputation as reliable and solid crafts, a true object of desire.
Since 1960 #fiart has been synonymous of quality, innovation and tradition in every single #yacht
produced, following the rhythms of craftsmanship capable ofinterpreting exquisitely Italian design,
without sacrificing reliability and sporting attitude.
Fiart P54
2500x1912, 306KB
Fiart Seawalker TIYM
1500x999, 2MB
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