Press release
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ADV Baglietto Blueness
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may 06, 2021 - Baglietto
“Baglietto, the Atelier of Blue” - Baglietto introduces its new brand identity
"Baglietto Blue" as the symbol of the brand's overarching philosophy
La Spezia, 6 May 2021_ In late 2020, #baglietto presented the new Company structure - headed by the new CEO Diego Michele Deprati, with Fabio Ermetto as CCO - and introduced a renewed product range, aimed at confirming the brand's leadership in terms of innovation and technology, as well as adherence to its long-standing tradition. Now, the Italian boatbuilder takes another significant step.
The La Spezia-based Company's restructuring process has involved its internal organisation and its entire vision, leading to a new brand identity and a new communication strategy: Baglietto Blueness. Blue meant not only as a colour, but as the embodiment of a whole system of values that places #baglietto – “The Atelier of Blue” - in the perceptual position of the world's leading high-end brands.
“Our brand has always been characterised by its own, unmistakable, colour shade: #baglietto Blue". This shade now becomes our unique, distinctive, recognisable and recognised iconographic element" explains Fabio Ermetto.
Baglietto Blue thus establishes itself as an icon encapsulating the 8 Bs that outline the brand's ethical values: Bold, Boutique, Balance, Borderless, Beauty, Brilliant, Background, Bravery.
“Blue is not only the colour of the sea; it is also the colour of preciousness, exclusiveness, prestige, and reliability. It is the one that best represents the principles we have always worked by and that have driven our brand's growth and increasing success since 1854”, continues Diego Michele Deprati, #baglietto CEO.
Blueness is, therefore, a branding choice that not only states the brand’s identity but conveys its all-encompassing philosophy. It will be used in all communication touchpoints, thereby becoming a meta-concept, a category, a mind-set, and a way of life: Baglietto Blueness is, indeed, a concept, a vision, a feeling, and a lifestyle. #baglietto is now stepping into a perceptual, symbolic, conceptual and cultural position that incorporates brand philosophy, human touch, style, matter, the environment, and the product.
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