Press release
129KB
august 28, 2020 - Cannes Yachting Festival
Reed Expositions France responds to the Fédération Des Industries Nautiques (FIN): “The Cannes Yachting Festival cannot be held this year, that’s a certainty"
"THE FIN HAVING EXHIBITORS, ALREADY BEEN SUBJECTED TO A LOT, BELIEVE THE CONTRARY IS IRRESPONSIBLE AND CRUEL.”
“The decree of 13 August that forbids the Yachting Festival from being held due to its size, was a first blow. For months we have been making every effort to give exhibitors, in a highly safe context, the assurance that they can meet their customers, and, just as importantly, new buyers.
We had to urgently adapt our solution and request a dispensation, as required by the new law. Up to 20 August, less than three weeks before the Festival opening date and even though our service providers had already starting building the Festival, we were still optimistic as our new organisation in three zones and our new health protocol had already been approved by the Regional Health Agency and the sub-prefecture of Grasse, charged with examining the case by the prefect.
The last-minute about-turn by the prefect, under the pressure of the health situation worsening, was the second blow to the Festival, and fatal.
The requirement of the prefect was to drastically reduce the number of visitors to the Vieux Port, where 80% of exhibitors are set up, well beyond the anticipated reduction. Each day thousands of visitors would have been left waiting at the gates to the Festival despite the significant health reinforcement planned for and approved three days earlier.
A sufficient number of potential buyers visiting the Festival, even reduced to a great extent considering the current context, remains an economic imperative for exhibitors who invest substantial funds in their presentations. This is the basis of the success of any trade show, and it is the aim Reed Expositions has had for the Yachting Festival for more than twenty years, to the greatest satisfaction of exhibitors, in ever increasing numbers.
The call of the FIN on 25 August, reacting four days after the prefect’s decision to cancel was announced, to hold the Yachting Festival at all costs, is based on completely incorrect evaluations of the figures. These obvious miscalculations are even more incredible as the FIN knows the Yachting Festival very well. We are entitled to wonder what objectives the FIN is pursuing”, states Reed Expositions Management.
Further information in the press release to download
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