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october 09, 2018 - Sanlorenzo Yachts

Sanlorenzo signs an exclusive global partnership agreement with Art Basel up to 2020

The shipyard gets ready for the upcoming #event at #artbasel in Miami Beach from the 6th to 9th December

Determination, courage and the ability to enlarge one’s horizons are the ingredients of Sanlorenzo’s character, one of the world’s leading producers of yachts and superyachts, which embarked on a path toward new perspectives in the nautical world, thanks to chairman and Ceo Massimo Perotti’s entrepreneurial vision.

Thus over the years #sanlorenzo has pushed its boundaries further and further, embracing languages and creative forms belonging to similar world such as #design and art.
This choice culminates with the company’s 60th anniversary and with a global #partnership agreement with #artbasel, the leading art fair for modern and contemporary art, where the shipyard will be present for three years as exclusive partner in his sector. The annual events occur in Hong Kong in March, in Basel in June and Miami Beach in December up to 2020.

Following #artbasel in Basel 2018, where #sanlorenzo presented the impressive installation at the Collectors Lounge as a tribute to Italian artist Emilio Isgrò, designed by the company’s art director Piero Lissoni, the company prepares to attend #artbasel Miami Beach 2018, from the 6th to the 9th December, with a new exhibition project in collaboration with Galleria Tornabuoni Arte signed by Lissoni.

An actual #excellence in the nautical world, #sanlorenzo keeps filling its DNA with art, proceeding on the path on which it embarked some years ago by collaborating with major Galleries and cultural institutions like Milan’s Triennale, on the occasion of FuoriSalone 2017 and 2018, and with Galleria Tornabuoni Arte, with which it set up some exhibitions on board some of its yachts, in concomitance with #artbasel Miami Beach in 2016 and Venice’s 57th Biennale D’Arte in 2017.

Founded in 1958, #sanlorenzo shipyards have developed high quality motoryachts for 60 years, the result of the combination of artisanship, #design and advanced technologies.
Thanks to Cavalier Massimo Perotti’s skills as a leader, the shipyard has proposed a new way to experience sea life, meeting the world of art and of #design, working with such brands as Dordoni Architetti, Antonio Citterio Patricia Viel and Piero Lissoni for the interior #design of its yachts. These collaborations have made it possible to introduce a new approach in boat #design and have revolutionised the world of yachting.

The search for a connection with the world of art and #design is a natural stage for #sanlorenzo, as it has always opted for a tailoring approach based on the combination of artisan tradition and advanced technology: defined by timeless elegance and a unique purity of lines which has remained unaltered throughout the years, each #sanlorenzo yacht is created in close contact with the shipowner, who takes an active part in all planning stages, along with the company and designers, so that his requests can be perfectly fulfilled. The client is even guided to choose the furniture for his yacht and to witness firsthand the quality of top international #design.

Such an approach aims at best quality and addresses a sophisticated range of expert, enthusiastic clients who love the sea and find an added value in Sanlorenzo’s style.

One of the world’s greatest manufacturers today, #sanlorenzo has come to represent innovation and #excellence in terms of sophistication, attention to detail, safety, living comfort and performance.