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may 03, 2018 - Absolute Yachts

Absolute Yachts, an international “Made in Italy” success

In the last few months, the Absolute shipyard, located near Piacenza, has received two remarkable acknowledgments in the economic field, which reaffirm once again the success of the company and its solidity. Firstly, UPS together with “Confindustria” and the magazine “L’Imprenditore” have awarded Absolute for being the best exporting SME of the Year. Then, Absolute has been selected among the 500 Italy’s Champions companies in a survey carried out by Italy Post and published in the “Economy” insert of the magazine “Corriere della Sera”. During the first weeks of 2018, Absolute has received a remarkable acknowledgment. The company has stood out among the candidates at the award “ Export2Succeed ” as Best Exporting SME of the Year within an initiative launched by UPS together with “ L’Imprenditore ”, the monthly magazine of “ Piccola Industria di Confindustria ”: the aim is to promote the internationalization of the SME and the “Made in Italy” products, recognizing the Italian export champions. The ambitious “Absolute Global Project” has made Absolute a solid global reality of the recreational boating: «The well-known crisis at the end of the 2000s has given rise to our active reaction and our determination to overcome the market difficulties through an ambitious and expensive project. During the six-year period between 2012 and 2017, the company has never moved backwards, considering the workforce, the advertising investments and above all the investments for the ongoing renewal of the products. All this led to the Global Project, an enterprise that has been involving us in three dimensions: technical, organizational and communicative». That’s the word of Engineer Cesare Mastroianni, Absolute VP Sales & CCO, to describe the complex and intensive progress made by Absolute to reverse the trend and assert itself in the top Italian brands of the international yachting market. Standard-bearer of the Italian design and taste, Absolute has landed on international shores, exporting its yachts in Europe (46%), in the USA (28%), in Russia and Middle East (13%), in Australia (4%) and Asia (8%) and it is enthusiastically involved in 50 boat shows all over the world.

Further information in the press release to download