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may 03, 2017 - Land Rover

Land Rover UK backs grassroots sailing

  • Land Rover UK together with #landroverbar ,1851 Trust and Bermuda Tourism Authority to encourage practical learning of STEM subjects for schools and families
  • Inspiring the next generation of sailors and innovators through interactive activities and on-water experiences with Olympian Sarah Ayton OBE
  • Supports #landroverbar in its America’s Cup bid: #BringTheCupHome

This summer the #landroverbar team compete in the 35th America’s Cup in Bermuda after two years of exciting qualifying rounds. Land Rover UK together with #landroverbar and the team’s official charity, the 1851 Trust, is heading to a selection of UK sailing clubs to inspire the next generation of designers, engineers and sailors through a series of sailing and STEM (science, technology engineering and maths) activities. 

Land Rover BAR Academy sailors along with Olympic gold medal sailor Sarah Ayton OBE will be hosting sailing taster sessions, for children of all abilities. The #landroverbar Academy develops some of the UK’s hottest sailing talent and are mentored by senior members of the #landroverbar America’s Cup team. 

As partner to the #landroverbar Roadshows, the Bermuda Tourism Authority, home of the 35th #americascup is also giving children the chance to experience paddle boarding, bringing a taste of the island to the Roadshows. BT STEM Crew lessons, sustainability activities led by the 1851 Trust and virtual reality experiences are also on offer as well as Q&A sessions with the sailors and Land Rover engineers who have worked closely with the team to fully engage the young attendance. 

It's really important to me to help young people find their passion. For me, it was sailing, I started at a young age and it took years of dedication and hard work to grow that passion into a career, but I loved every minute of it. To bring new inspiration to the next generation is an incredible privilege. There are so many exciting and rewarding careers in the sports industry and working with Land Rover and the team to broaden the horizons of so many children and young people, and to talk about the importance of STEM subjects, is a cause very close to my heart.