Press release
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may 27, 2015 - Azimut
Azimut Yachts launches new partnership network in Asia
Azimut Yachts, the world’s leading producer of luxury yachts, launches new strategy of dedicated distribution partnerships in Asia.
Azimut Yachts today announces a new partnership strategy, building upon its 28 year success story in the Asian market. The past year has seen Azimut launch Azimut Yachts Indonesia and Azimut Yachts Thailand expanding the brand’s presence in the South East Asia market. The upcoming launch of new local partnerships Azimut Yachts Hong Kong and Azimut Yachts Singapore mark the exciting next chapter in Azimut’s market distribution partnership strategy.
Based upon the establishment of new Azimut Yachts Offices across the region that are exclusively branded, the new partnership strategy will see Azimut further develop their ability to provide all‐around assistance from the purchase of a yacht to a dedicated after sales services.
For the past 28 years Simpson Marine has been the exclusive dealer for much of Asia for Azimut Yachts ‐ a partnership that has seen both companies grow and prosper. The two companies have now mutually agreed to part ways due to changing business strategies. Azimut Yachts is focused on a new single‐brand partnership strategy while Simpson Marine is committed to growing as a multi‐brand dealer.
Marco Valle, Azimut Yachts Sales Director, said: “Simpson Marine is one of Azimut Yachts’ historical partners who, for almost 30 years, has been working with us in this huge and complex market. Simpson Marine has been a real ambassador for Azimut in Asia for decades and I want to personally thank Mr. Mike Simpson as he has played a key role in building Azimut’s reputation as the number one luxury yacht brand in the Asian market. Our strategy moving forward is to set up new dealership network based on local partnerships fully committed and focused on Azimut Yachts only, in order to give to our customers the best service and yachting experience. We are convinced that this is the key to succeeding and reconfirming our leadership in Asia.
Mike Simpson, Managing Director of Simpson Marine, said: “We are proud to have represented Azimut Yachts in Asia for almost three decades. While our business strategies no longer align, I am confident that we will both continue to grow and develop as leading brands in the Asian yachting industry. We will continue to share our common values of quality, excellence and commitment to the industry.”
Azimut Yachts was the first Western shipyard to have an established representation in China, in late 80’s and credits Simpson Marine for helping to build the brand within the Asian market.
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