Press Release
237KB
july 17, 2014 - Boat Show
The new format of the Genoa Boat Show proves to be a winning formula
The Genoa Boat Show, in its 54th edition, has been renewed and major investments have been made in three fundamental areas: the international market, the new exhibition layout, and the emphasis on Italian productions, being that the leisure boat industry is the protagonist in this area and its best testimonial. A far reaching, 3-year project which is winning over the industry's professionals.
The Boat Show is slightly less than three months away (1 to 6 October), yet booked participants already amount to over 80%, definitely more compared to the 2013 edition. The President of Ucina, Massimo Perotti: “We are proud of the results we have achieved in terms of participants, which have increased by 20% compared to last year, and of the perception of the new format.
These results are the reward for the great deal of work we actually began last year and the huge effort made on behalf of the President, the executive council, and the advisory committee of the Association with the constitution of a new company, Saloni Nautici S.p.A.
In fact, we have made radical changes in the organizational structure and procedure, which has provided a modern and efficient service, based on the needs specific to the sector. The response of the professionals is the sign that we are moving in the right direction.
The Genoa Boat Show is the showroom of the most important boat industries around the world and aims at re-establishing its primary role as the most important and significant European nautical event in the central Mediterranean”...
(more infos downloading press release)
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