Land Rover helps steer Sir Ben Ainslie’s America's Cup campaign
Bespoke Land Rover steering wheel aboard Britain’s entry for 35th America’s Cup
Gear shift paddles cast in shape of Sir Ben Ainslie’s fingers for perfect fit
New design helps #landroverbar race boat R1 hit top speed faster
Britain’s quest to end 166-year wait for victory begins on 26 May
Tuesday 2nd May 2017, Bermuda: Land Rover has combined technology from the new Discovery with unique personalisation to help Sir #benainslie win the America’s Cup. Engineers have created a one-off steering wheel with gear-shift paddles shaped to fit Sir Ben’s hands – giving the Olympic legend perfect fingertip control in his pursuit of the America’s Cup, the world’s oldest sporting trophy.