Cookie Consent by Free Privacy Policy website Land Rover helps steer Sir Ben Ainslie’s America's Cup campaign
may 02, 2017 - Land Rover

Land Rover helps steer Sir Ben Ainslie’s America's Cup campaign

  • Bespoke Land Rover steering wheel aboard Britain’s entry for 35th America’s Cup
  • Gear shift paddles cast in shape of Sir Ben Ainslie’s fingers for perfect fit
  • New design helps #landroverbar race boat R1 hit top speed faster
  • Britain’s quest to end 166-year wait for victory begins on 26 May
Tuesday 2nd May 2017, Bermuda:  Land Rover has combined technology from the new Discovery with unique personalisation to help Sir #benainslie win the America’s Cup.
Engineers have created a one-off steering wheel with gear-shift paddles shaped to fit Sir Ben’s hands – giving the Olympic legend perfect fingertip control in his pursuit of the America’s Cup, the world’s oldest sporting trophy.

More information on the press release