Celebrating 10 years of business
- World premiere of two sailing yachts - AZUREE 41’ and EUPHORIA 68’
- Introduction of a new range of powerboats
A record number of new launches, two new models on the way and a top secret
project:
#sirenamarine celebrates ten years of activity and looks forward to the future
with great optimism and new, ambitious objectives. Ongoing collaboration with the
world's most famous designers confirms the reliability of the Turkish shipyard, now a
protagonist in the international nautical sector.
DESIGN PHILOSOPHY
The economic crisis in the yachting market will be won with a few selected but efficient
weapons: no-compromise quality, superb design, passion, and strategic vision. This is Sirena
Marine, the Turkish shipyard that during the last decade - the toughest decade in the history
of shipbuilding – has launched 350 vessels, both sail and power, created two internationally
successful new brands, and won over a sizable market segment. Proud of their success, as
confirmed by public and media acclaims,
#sirenamarine has been founded by the Kıraç
family in 2006 as a supplier of vessels for a couple of the world's most important shipyards.
As actual Azuree and Euphoria brands builder, the yard is now happy to announce important
new strategies for the future that will consolidate their new brand approach and will increase
their international presence.
Sirena Marine is presently active in Europe, the USA, Hong Kong, Australia and China.
2010 - 2013: THE BIRTH OF AZUREE AND EUPHORIA –
The Board of Directors of the
company (also active in the automotive and railway sectors) decided in 2010 that Sirena
Marine had reached the necessary level of competence and strength to launch its own
brand: The ability to work impeccably with vacuum infusion GRP, the use of machinery,
technology and state-of-the-art tools, the know-how accumulated in years of boat building
and the undisputed expertise of the Turkish craftsmen combined with the designer's genius,
all translate into 100% in-house built boats.
Decision was taken in favor of sail and left no room for misunderstanding: the
#yacht to be
designed must be a cut above the competition - beautiful, comfortable, seaworthy, fast and
enjoyable. To succeed there was only one way to follow: unite the excellent workmanship
and experience of Turkish shipwrights with the best designers on the international yacht
market. No sooner said than done: the Azuree 40', designed by Giovanni Ceccarelli, was a
resounding success, with almost 40 boats already sold. This all-new brand was catapulted
into the limelight as the first design with the latest racing
#yacht characteristics of a hull shape
with chines derived from ocean racers. It was the start of a new range and a new era for the
shipyard that began to make it's own way.
As the Azuree line increased it's offerings with the 33, a
#yacht of strong structure with a
carbon reinforced chine and comes in two models: Fast Cruiser and Cruiser – 2010 Boat of
the Year for the Italian magazine Vela&Motore, the first
#yacht under ten meters with twin
wheel and rudder steering.
Since Miss Ipek Kiraç joined
#sirenamarine in 2012, the yard strategy moved forward an
even more international approach with new designers involved in new projects and further
efforts to establish the Brand on the Market.
The Azuree 46', designed by Rob Humphreys, epitomizing the international direction of the
brand was the first outcome of the new strategy. The flagship of the Azuree
performance-focused series received remarkable attention from the International audience
and won many trophies in races including the Fastnet, Spi Ouest, King’s Cup, IMS European
Championship and the Spanish Royal Cup.
To pursue the strategic target fixed by the new management,
#sirenamarine decided to
invest financial resources (with total annual sales of 30 million Euro and with 25 million Euro
invested over the previous five years) both to keep the Bursa Orhangazi yard (currently
employs 550 workers, 155,000 square meter area, of which 35,000 are covered) one of the
most technologically advanced facility in the Mediterranean area and to increase the
production range with the launch of the Euphoria brand in 2013.
Euphoria is an extremely refined semi-custom line of yachts from 54' to 84' (up to now)
destined for a demanding, expert and competent clientele. Once again, the designers are
today's best - Germán Frers, Argentinian designer of hundreds of famous yachts: Stealth,
Luna Rossa, Il Moro di Venezia, to name just a few, and Design Unlimited, one of England's
most famous interior design studios, quite active in the super-yacht segment.
Exceptional beauty, seaworthiness (CE Cat. A certification), comfort, superb detailing, and at
the same time fast performers yachts comes out
#sirenamarine – with ranges able to satisfy
both true cruisers and speed seekers. Winning characteristics of the Azuree and Euphoria
lines are flush decks with hidden fittings, a highly engineered hull, custom made steering
systems, top-level mast, boom and winch suppliers, excellent detailing, a modern and
attractive design, precision designed internal volumes for living spaces worthy of decidedly
larger yachts and an ample range of options.
THE AZUREE BRAND AT PRESENT:
33C’ (Ceccarelli–Sirena Marine), 41’ (Humphreys–Spadolini), 46’ (Humphreys–Sirena
Marine)
THE EUPHORIA BRAND AT PRESENT:
54’ (Frers – Design Unlimited), 68’ (Frers – Design Unlimited), 84’ (Frers)
CANNES 2016 – DOUBLE WORLD PREMIER FOR THE AZUREE 41’ AND EUPHORIA
68’
Sirena Marine will be at the 2016
#cannesyachtingfestival 2016 (6 - 11 September)
with both the Azuree and Euphoria brands, unveiling two fascinating and stunning
yachts – a world a-part the actual competition (in their respective categories) - for
their high quality, innovative and functional overall concept, no-compromise comfort
and excellent performance under sail.
SPORT MEETS COMFORT: AZUREE 41’
For this 12 meter
#yacht Rob Humphreys (engineering by JIB Design) was inspired by his
previous 46' design, using the technical and design solutions that made a success of the top
of the range on a
#yacht that is remarkably smaller. The Azuree 41' – with four boats already
sold – is presented with the determination of an innovative project, successful and a winner
in her category. A perfect testimonial of Sirena Marine's production philosophy, the carbon
fiber reinforced vacuum infused GRP performance cruiser (both lighter and faster than her
direct competition) was designed to be quick in light airs yet powerful and stable when the
wind picks up. Below decks Tommaso Spadolini has exploited interior volumes to the
maximum with excellent stylistic solutions including the integration of the mast with the
interior structures to creating a seemingly endless space, while offering two distinct below-
deck layouts, both with three cabins and a sail locker (a level of comfort never before seen
on a 41' boat). The use of clear wood quality finishing and ample windows that provide light
for the interiors complete this fast cruiser, perfect for cruising but always ready for a race
around the buoys.
SPECS -
LOA
12.5 m,
LWL
11.58 m,
Maximum beam
3.93 m,
Draft
standard 2.4 m /
optional 2.0 m,
Displacement
8,600
kg,
Sail area
100 sq.m
CLASS AT SEA: EUPHORIA 68’
The Argentinian designer Germán Frers and the English design studio Design Unlimited are
the authors of the latest addition to the semi-custom line that, like the rest of the range, is
aimed at a sophisticated and demanding clientele, offering a wide range of customizable
options, both in the internal layout and in the rig and draft. The enhanced hull, maneuver free
deck, the spacious and safe areas for guests, the twin rudder configuration and the
displacement evenly distributed along the waterline make her both powerful yet stable and
comfortable both upwind and down, in any weather, guaranteeing enjoyable cruising for long
periods.
A true super-yacht – the first unit has already been delivered to her new owner – the
Euphoria 68' continues to astound below decks, where the refined touch of Design Unlimited
is immediately recognizable: large wrap-around windows, three layout options to satisfy any
need, precious woods and a natural clear color gamut bring modern freshness to the living
spaces. If we add easy handling and ample storage space to this exquisite taste in design,
we obtain a perfect blue-water
#yacht, ideal for world cruising – with class!
BRIEF SPECS -
LOA
21.04 m,
LWL
19.53 m,
Maximum beam
5.81 m,
Draft
standard 3,8
m / optional 2.40 m,
Displacement
32,000
kg,
Sail area
265 sq.m
THE THIRD PHASE OF
#sirenamarine: A NEW POWERBOAT LINE
Ready to ride – and conquer – a scene presided over by only a few actors, Sirena
Marine is back to power-boating, in a segment that it knows very well, having
produced and designed hundreds of successful motor yachts over the years. Just a
few details have been revealed of a very top-secret project: the presence of world
famous designers and production already underway on vessels of two models that
will be presented at next year's Dusseldorf and Miami boat shows.